As I Am Cleansing Pudding Moisturising Cleanser 237ml infuses nourishment into the scalp and hair, thereby enhancing strength, lustre, and manageability. As I Am Cleansing Pudding Moisturising Cleanser 237ml reduces scalp irritation and inflammation provides frizz control, and helps to prevent hair breakage, leaving hair soft, smooth, and manageable. How to Use: Wet hair thoroughly. Rub a liberal amount of As I Am Cleansing Pudding Moisturising Cleanser 237ml in your palms and distribute it throughout your hair. Lather the product through the hair and massage it into the scalp. After lathering leave on hair for no more than 5 minutes. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat if necessary to remove excessive product build-up.